Montreal Standard, 6 May 1911, page 25

The Art of Being Well Corseted.


It is hardly possible to over-estimate the importance of using discretion and care in the selection of a corset, and although this is a subject which almost every woman feels she has mastered, yet it is surprising to hear well known corsetiers say that they really find there are many women who give the subject little or no attention.
The latest triumphs in corseting, have produced an article of both fashion and hygiene at the same time. To construct a corset that shall be at once fashionable, comfortable and hygienic is indeed a feat, and one which is seldom accomplished.
An eminent French woman physician has recently designed such a model, however. It is of an entirely different cut from that of any other corset, and has many features of interest. Perhaps the most striking feature about it is that it is built to support and hold up the abdomen instead of pressing into it, and yet gives an entirely straight line to the front of the figure. It also gives the proper support to the spine, so that it is more comfortable to stand and sit correctly in this corset than not do so.
In conversation today with Mme Norcross, who is demonstrating the “Walohn” at Goodwin’s Ltd, the writer was convinced that many of us have not yet mastered the art of being well corseted. She explained many women preferred to have several corsets each year for which they will pay one or two dollars a piece in preference to purchasing one good model, adaptable to their figures, which can be worn for a long time and which is readily laundered and in the end spend less money than when badly corseted.
The “Walohn” represents all that has yet been accomplished in the art of corset-making. In the first place the boning is of composition superior to whalebone, and is guaranteed not to dry or crack, and is not affected by the heat of the body as is whalebone.
It is made up in all the new models and in every desirable shape suitable for different figures. The latest models are straight up and down, but have the bust lines a little lower than heretofore. This would seem to assure us that the Empire effect will remain with us for some to come, at least throughout the present year.
The models vary in price from about $5 upwards, depending upon the materials. They are in onion cloth, pekine cloth, French coutil, fine batiste, silk, flowered marquisette and linen mesh.
The brassieres are boned with the same material, and come in a variety of styles and materials. Some cross in back, others in front, and other lace or hook in front.