25 October 1941, page 12
AN ARMY IN OVERALLS
These days the front line runs through the farm as well as the factory. The vast stretches of rural Canada have become vital parts of the Empire’s war machine!
Today, the Canadian farmer has rolled up his sleeves to help turn the produce of the land into the needs of a nation at arms.
As the Dominion salutes this mighty army in overalls, the Family Herald and Weekly Star- Canada’s National Farm magazine- adds its tribute. . . for the Family Herald knows the Canadian farmer, understands his problems- talks his language and assists him in his war effort…. A trusted friend and advisor for over seventy years, the Family Herald today serves the largest portion of Canada’s farm market.